Bruce vs Regie
Regie helps sales write and sequence. The overnight mailbox and the hold are still the desk.
Out of the box
What Bruce brings
An AI BDR is outbound volume. Bruce runs GTM as part of the desk: signals, research, the list, and the next step from the last reply. Bruce keeps going, with holds and write-back across the systems you already run. A booked meeting is not the company finishing.
01
Context graph
The picture of the enterprise stays current — structured and unstructured. Context is added, updated, and dropped when it goes stale. It is not a database we sell. It is the thing that dies in a thread.
02
Execution graph
Intent, then the tools, then a check, then recover, then done. Learned on real workflows. A miss does not kill the run.
03
Feedback and evals
Production traces, human corrections, failures, edge cases. Execution gets sharper from that. We score completion on ESE-1.
04
Built-in enterprise execution
The agents are already built. Role and workflow patterns from real businesses — sales, purchasing, finance, operations. Bruce already knows how that work runs.
05
Control plane
Permissions, approvals, what you can see, the log, and policy. Required if it acts on its own.
Bruce runs revenue and operations desks, including GTM. Connect the systems you run. In most cases it is working in under an hour.
Regie
What it is
Regie helps teams produce and run sales content and sequences. Bruce keeps going from the last reply. Regie does not watch the overnight inbox, hold a quote under the floor, or write the PO chase back into the ERP. Bruce executes those desks across the systems you already run.
Side by side
In short
What you bought. What you still have to stand up. What is already running.
What you bought
Regie
AI content and sequences for sales.
Bruce
Out of the box. Context graph, execution graph, evals, built-in execution, control plane.
What you still build
Regie
Overnight mailbox, floors, ERP write-back, purchasing, CS, and the rest of the desks.
Bruce
Connect the systems you run.
When the sequence is live
Regie
Outbound is running. The desk is still manual.
Bruce
Already running. Under an hour, in most cases.
A workflow
The aging PO
Out of the box. Here is a purchasing morning that sequencing does not touch.
01 · Signal
Cover on a critical SKU is four days. An open PO for the same line is eleven days past promised ship.
02 · Assembled context
ERP cover, the aging PO, the last vendor confirm, field tickets waiting, and bids that will want the same gear.
03 · Decision
Chasing the PO still matters. A blind replenishment does not. An alternate can ship in three days. That buy waits.
04 · Action or approval
Bruce drafts the vendor follow-up. The alternate buy is prepared and held. Purchasing has to place it.
05 · Recorded outcome
The chase is on the list. The hold is on the buy. When they release it, it stays in the system of record.
Industries
In your industry
This work also runs in these industries.
FAQ
Questions
- Does this replace Regie?
- Regie is content and sequencing for sales. A booked meeting is not the desk finishing. On GTM, Bruce keeps going from the last reply. Bruce also finishes the work across the systems you already run.
- Can’t better sequences fix the funnel?
- They help the top. The desk still has to finish across systems overnight. A booked meeting is not the desk finishing. On GTM, Bruce keeps going from the last reply. Bruce also finishes the work across the systems you already run.
- Can’t we just buy an AI BDR?
- You can for outbound volume. Bruce also does signals, research, the list, and the next step from the last reply. Bruce keeps going. The difference is the rest of the desk: the quote under the floor, the aging PO, the renewal that went quiet, and overnight write-back across ERP and mailbox. Bruce’s agents run that work across the systems you already run. We score completion on ESE-1 at egi.sh/benchmarks/enterprise-execution.
ESE-1
Reliability
Completion is scored as system state, not the reply. No published score.